Lieutenant Colonel (R)
Following a career encompassing twenty-five years in the Israel Defense Force, always on the forefront of crisis, controversy, and conflict.
Inspiring and dynamic, an expert in regional affairs, media issues and Israel's national security, Peter brings a passionate centrist approach to the challenges facing Israel based on his first-hand experience in the trenches with TV, the Times and Twitter.
Today Peter is continuing his professional path as a bridge between Israel and the world. In April 2019 Peter was recruited to Israel's General Federation of Labour, the Histadrut, and was appointed as the Histadrut's new Director General of a new International Division.
In his new role, Peter is responsible for the international outreach of the Histadrut, bringing the voice of the workers of Israel to the global arena, sharing the lessons of the Israeli labour movement with the global labour movement, and bringing the successes of the global movement to Israel.
Prior to retirement from the Military, Peter Lerner was the Israel Defense Forces Spokesperson for the foreign media. He led a staff of over 70 that
communicated to the world about the IDF, across traditional and social
Peter’s job was especially highlighted in crisis situations. The crises are
frequent, fast-paced and media attention grabbers. In the summer of 2014, Newsweek suggested that Peter has the “worst media job in the world” but is “a breath of fresh air, bringing new clarity and professionalism” to military relations with the media. The British Sunday Express called Peter “Israel’s other Iron Dome” due to his deflecting attacks on Israel during the fierce media-saturated Gaza conflict. In March 2016, the JTA ranked Peter 5th among its most influential people on ‘Jewish Twitter’ list. In November 2017, the Jewish News ranked Peter 18th on it’s “Aliyah 100” list of flag bearers who made a significant contribution to shape the State of Israel.
International Relations, Bridge Builder, Keynote Speaker, Strategic Communications, Social Media & Media Training.
Craft and design a communication strategy to meet specific goals within target audiences.
International issue-based campaigns.
Social Media tools and best practices.
Crisis and issue readiness, response and aftermath.
Assesment of existing communication procedures and systems.
Analysis and planning of the best organizational requirements for you to achieve your goals.
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